【多选题】【消耗次数:1】
消费者购买决策的特点有?
目的性
过程性
决策主体的需求个性
复杂性和情境性
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相关题目
【单选题】 根据决策问题性质不同进行划分,可将消费者购买决策类型划分为战略性购买决策和战术性购买决策。该说法( )
①  正确
②  错误
【多选题】 消费者购买决策过程的参与者包括
①  发起者
②  影响者
③  购买者
④  使用者
⑤  决策者
⑥  批准者
【单选题】 消费者购买决策的正确过程是
①  问题认知、信息搜集、评价选择、购买行为、购后评价
②  问题认识、评价选择、信息搜集、购买行为、购后评价
③  信息搜集、问题认知、评价选择、购买行为、购后评价
④  问题认知、信息搜集、购买行为、评价选择、购后评价
【多选题】 以下对于消费者购买决策过程的描述错误的是( )
①  购买决策往往开始于消费者意识到存在某个需要解决的消费问题
②  备选方案中被消费者选中的产品就是消费者购买的产品
③  购买决策过程还包括消费者购买产品之后如何使用产品
④  消费者购买决策的参与者一般是消费者单个人
【单选题】 根据决策主体不同进行划分,消费者的购买决策类型划分不包括( )
①  社会协商决策
②  家庭决策
③  个人决策
④  战略性购买决策
【多选题】 消费者购买决策的参与者包括( )
①  发起者
②  使用者
③  购买者
④  决策者
⑤  影响者
【单选题】 消费者购买决策过程的参与者主要有()
①  A发起者
②  E 使用者
③  B影响者
④  D购买者
⑤  C决定者
【多选题】 消费者购买决策过程的参与者主要有()
①  A发起者
②  E 使用者
③  B影响者
④  D购买者
⑤  C决定者
【单选题】 EKB模式强调消费者购买决策过程,可以说是一个购买决策模式。该说法( )
①  正确
②  错误
【单选题】 消费者购买决策的购前阶段不包括()。
①  需求认知
②  信息搜寻
③  服务购买
④  信息评价
随机题目
【单选题】 ____ is not a Victorian novelist.
①  Charles Dickens
②  George Eliot
③  William Makepeace Thackeray
④  D. H. Lawrence
【单选题】 Chronologically the Victorian period roughly coincides with the reign of Queen _____ who ruled over England from 1836 to 1901.
①  Elizabeth
②  Victoria
③  Mary
④  Anne
【单选题】 Who is the primary narrator of the novel Wuthering Heights?
①  Catherine
②  Heathcliff
③  Nelly
④  Lockwood
【单选题】 “__________” is Byron’s masterpiece, a great comic epic of the early 19th century. It is a poem based on a traditional Spanish legend of a great lover and seducer of women.
①  Child Harold’s Pilgrimage
②  Don Juan
③  The Prisoner of Chillon
④  The Island
【单选题】 As to Romanticism, which of the following statements is not right?
①  Romantic poetry is written according to fixed rules.
②  The Romanticists would return to the humble people and the common everyday life for the subjects.
③  The Romanticists not only extol the faculty of imagination, but also elevate the concepts of spontaneity and inspiration.
④  In order to achieve the effect of the individual vision, the medieval or renaissance world were particularly favored by the Romantics.
【单选题】 “My hearts in the Highlands, my heart is not here, /My hearts in the Highlands a-chasing the deer/ A-chasing the wild deer, and following the roe; / My hearts in the Highlands, wherever I go. /Farewell to the Highlands, farewell to the North / The birth place of Valour, the country of Worth; / Wherever I wander, wherever I rove, / The hills of the Highlands for ever I love” rhymes :
①  aabbccdd
②  ababcdcd
③  aabbccde
④  aabbaabb
【单选题】 What makes Jane Eyre one of the most popular and important novels of the Victorian Age are the followings except_____.
①  it is noted for its sharp criticism of the existing society
②  it is an intense moral fable
③  it is the first introduction to the English novel the first governess heroine
④  Jane Eyre is too timid to love her master Rochester.
【单选题】 “If winter comes, can spring be far behind?” This is written by ______, one of the leading Romantic poets.
①  John Keats
②  William Wordsworth
③  Percy Bysshe Shelley
④  William Blake
【单选题】 William Wordsworth, a romantic poet, advocated all the following EXCEPT _______.
①  the use of everyday language spoken by the common people
②  the use of humble and rustic life as subject matter
③  the use of elegant wording and inflated figures of speech
④  the expression of the spontaneous overflow of powerful feelings
【单选题】 “Do you think, because I am poor, obscure, plain, and little, I am soulless and heartless? You think wrong!—I have as much soul as you,—and full as much heart! And if God had gifted me with some beauty and much wealth, I should have made it as hard for you to leave me, as it is now for me to leave you. ” This passage is taken from ________.
①  Emma
②  Wuthering Heights
③  Jane Eyre
④  Pride and Prejudice