【单选题】【消耗次数:1】
营销策划书的正文中包括:策划目的、营销环境分析、市场机会分析、营销目标、营销战略、( )
方案调整及控制
策划方案各项费用预算
AB都正确
参考答案:
复制
纠错
相关题目
【多选题】 按照市场营销策划的内容及应用范围,可以将市场营销策划书分为()
①  营销策划书
②  营销诊断书
③  营销执行书
④  营销推广书
【多选题】 以下哪几项属于营销策划书正文的必要部分?( )
①  目录
②  环境分析
③  营销目标
④  行动方案
【单选题】 营销策划过程包括确定营销目标、利用各种信息、产生创意、撰写营销策划书、推出营销策划和执行营销策划六个步骤。该说法:( )
①  正确
②  错误
【单选题】 市场营销策划的步骤是①明确策划问题;②市场调研和预测;③确定策划目标;④制定营销策略组合;⑤撰写营销策划方案。请选择正确的排序:( )
①  ①②③④⑤
②  ②①③④⑤
③  ②①⑤④③
④  ⑤④③②①
【多选题】 市场营销策划经费预算主要包括()
①  市场调研费
②  信息收集费
③  人力投入费
④  策划报酬
【单选题】 市场营销策划的目的是:( )
①  在于充分掌握市场信息
②  有效利用和合理配置资源
③  制定切实可行的执行方案
④  策划主体必须具备较高的综合素质
【判断题】 节日营销策划、事件营销策划和体验营销策划是比较常见的营业推广策划方式。( )
①  正确
②  错误
【多选题】 营销策划经费预算原则包括:( )
①  效益性原则
②  经济性原则
③  充足性原则
④  弹性原则
【单选题】 投入的市场营销策划经费应能保证市场营销策划方案的全面实施。这正是( )所要求的。
①  效益性原则
②  经济性原则
③  充足性原则
④  弹性原则
【判断题】 市场营销比营销策划重要。
①  正确
②  错误
随机题目
【单选题】 Mr Guo told us at the beginning of this term that he _________ born on July 24, 1973.
①  is
②  was
③  has been
④  had been
【单选题】 When I saw the cars crash on the road,a frightened feeling ________ through my mind.
①  flashed
②  struck
③  hit
④  occurred
【单选题】 ——How did you like Nick’s performance last night ?—— To be honest ,his singing didn’t ________to be much?
①  appeal
②  refer
③  belong
④  occur
【单选题】 ________ all over the hills and around the lake are wild flowers of different colors.
①  Grow
②  To grow
③  Growing
④  Grew
【单选题】 Like most July days, it was hot. I stepped into __________ tiny ice-cream shop to cool off with _________ chocolate sundae(圣代冰淇淋).
①  the; /
②  a; a
③  / ; the
④  the; the
【单选题】 The reason _____ he was late for the meeting is _____ his car broke down on the road.
①  why; that
②  why; because
③  that; that
④  for which; because
【单选题】 During the Second World War, once before, the U-boats had been _____ because of air attack.
①  in trouble
②  in the trouble
③  for trouble
④  within trouble
【单选题】 After five hours’ drive, they reached ___________they thought was the place they’d been dreaming of.
①  that
②  where
③  which
④  what
【单选题】 Although only of __________ intelligence, he speaks four languages fluently.
①  average
②  middle
③  mean
④  normal
【单选题】 Computer classes must be __________ to every student of all grades, which will make them have a good command of the modern communication and learning tool.
①  accessible
②  avoidable
③  valuable
④  acceptable