【单选题】【消耗次数：1】
购买动机是直接驱使顾客实行某项购买活动的内在推动力，也是消费者被驱动或被激励到行动的过程。该说法（ ）
①
正确
②
错误
参考答案：
复制
纠错
相关题目
【多选题】
以下对于消费者购买决策过程的描述错误的是（ ）
①
购买决策往往开始于消费者意识到存在某个需要解决的消费问题
②
备选方案中被消费者选中的产品就是消费者购买的产品
③
购买决策过程还包括消费者购买产品之后如何使用产品
④
消费者购买决策的参与者一般是消费者单个人
【单选题】
消费者购买决策的正确过程是
①
问题认知、信息搜集、评价选择、购买行为、购后评价
②
问题认识、评价选择、信息搜集、购买行为、购后评价
③
信息搜集、问题认知、评价选择、购买行为、购后评价
④
问题认知、信息搜集、购买行为、评价选择、购后评价
【单选题】
( )使消费者做出购买某种商品决策的内在驱动力,是引起购买行为的前提,也就是引起行为的原由。有什么样的动机就有什么样的行为。
①
购买动机
②
购买行为
③
购买需要
④
购买时间
随机题目
【单选题】
It is ____ with the customer not to let the shop
assistants guess what she really likes and wants until
the last moment.
①
in her honor
②
on her honor
③
a point of honor
④
an honor
【单选题】
But the Swiss discovered long years ago that
constant warfare brought them ____suffering and
poverty.
①
anything but
②
nothing but
③
none other than
④
no more than
【单选题】
Information and opinion gap exercises have to have
some content ___ talking about.
①
worthwhile
②
worthily
③
worth
④
worthy
【单选题】
Jane tried to ____ the doorman with money, but she
failed.
①
bribe
②
corrupt
③
award
④
endow
【单选题】
He packed an ____ shirt in case he had to stay another day.
①
spare
②
unnecessary
③
excessive
④
extra
【单选题】
I was awfully tired when I got home from work, but a
half hour nap ____ me.
①
revived
②
released
③
relieved
④
recovered
【单选题】
An institution that properly carries the name university is a more comprehensive and complex institution than any other kind of higher education ____.
①
settlement
②
establishment
③
construction
④
structure
【单选题】
Jane is in a hurry because the train to the airport leaves ______ half an hour.
①
by
②
in
③
for
④
until
【单选题】
Lily is upset these days. Do you know how to ______ her ______?
①
cheer; up
②
cheer; on
③
pick; up
④
put; away