【多选题】【消耗次数:1】
产品策划的要素包括()
市场分析
产品定位
产品营销
售后服务
参考答案:
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相关题目
【单选题】 ( )包括:营销宗旨、产品策划、产品定位、产品质量功能方案、产品品牌等
①  营销目标
②  营销战略
③  策划方案
【多选题】 产品策划的内容包括:( )
①  新产品策划
②  品牌策划
③  包装策划
④  服务策划
【判断题】 产品策划属于市场营销战略策划的范畴。( )
①  正确
②  错误
【单选题】 以下哪一项不属于产品策划的要素?( )
①  市场分析
②  产品定位
③  价格定位
④  售后服务
【多选题】 产品策划的任务是:( )
①  确定目标
②  确定企业产品营销的全方位定位
③  确定产品市场定位
④  确定实现产品营销的全方位定位
【判断题】 在营销中,期望产品主要包括提供满意的售后服务、送货、质量保证等。
①  正确
②  错误
【单选题】 企业营销的定位策划可分为产品定位、市场定位和企业定位等。( )
① 
② 
【单选题】 产品策划的首要任务是()
①  制定策划目标
②  进行市场调研
③  进行资源整合
④  进行策划规划
【多选题】 产品策划的目标,具体内容主要包括()
①  提高市场占有率
②  实现利润最大化
③  超越竞争对手
④  维持生存
【判断题】 有形产品,包括质量、特色、式样、商标、名称和包装等;延伸产品,包括安装、送货、信贷、售后服务和保证等。 该说法( )
①  正确
②  错误
随机题目
【单选题】 What does the falling intonation on the statement “he is moved to Glasgow.” indicate?
①  I am telling you something you do not know
②  I have not finished yet
③  I am asking a genuine question
④  I know you have told me before.
【单选题】 Which of the following is true about pronunciation teaching?
①  Learners whose native language has similar sounds are less likely to have problems with pronunciation
②  Learners who have more exposure to English need less focus on pronunciation
③  Beginning Chinese learners of English need a certain degree of focus on pronunciation
④  All of the above.
【单选题】 Which of the following do not belong to minimal pair?
①  Will well
②  Till tell
③  Fill fell
④  Well well.
【单选题】 What are the ways of practicing stress?
①  Use gestures
②  Use the voice
③  Use the blackboard
④  All of the above.
【单选题】 Which of the following belong to pronunciation perception practice?
①  using minimal pairs, odd one out
②  Which order, completion
③  Same or different
④  All of the above.
【单选题】 Which of the following is the time when students work as a whole class?
①  When all the students are under the control of the teacher
②  When students work in pairs on an exercise or a task
③  When students work in small groups
④  When students are expected to work on their own at their own speed.
【单选题】 What role does a teacher play in the following activity? While doing a writing task either individually or in groups, the students need to use a particular word they don’t know. So they ask the teacher.
①  Controller
②  Assessor
③  participant
④  Resource-provider.
【单选题】 What role does a teacher play in the following activity? The teacher asks a student a question “Have you ever bought clothes with problems?” If the student doesn’t seem to be ready, the teacher says “for example, a shirt without...” and points to the buttons on his own shirt or jacket.
①  Controller
②  Assessor
③  Organizer
④  Prompter.
【单选题】 What role does a teacher play in the following activity? T: do you have any hobbies? S: yes, I like singing and dancing. T: Uhm, and...? S: I also collect coins. T: Oh, really, how many...have you already...collected?
①  Controller
②  Assessor
③  Organizer
④  Prompter
【单选题】 Which of the following is the advantage of whole class work?
①  It is an ideal way to show materials and do presentations together
②  It allows students to work together rather than under teacher’s guidance.
③  There is always a great chance of different opinions and contributions to the work
④  It is less stressful.